The Donor Cable

Azerbaijan has the world’s highest number of children born with the blood disorder thalassemia, a hereditary disease primarily found among Mediterranean cultures. The illness requires extensive blood transfusions for babies, and hospitals often lack the needed amount of donated blood.

So Y&R Moscow partnered with Azerbaijan cellular network Nar Mobile to re-imagine blood donations for today’s digital world. Together they created a special wearable bracelet that let smartphone owners easily donate power to another.

The unique “donor cables” were an instant hit and the country saw an increase in blood donation by 335%.

Yellow Pages Location Based Banner

Here is the next generation of interactive web banners…Tel Aviv ad agency Shalmor Avnon Amichay/Y&R promoted the new Yellow Pages Augmented Reality location based app by creating a banner that did exactly the same i.e. open your webcam and see the businesses around you…wave your hand to change businesses…click on a business to get to its Yellow Pages’ listing.

Clutter breaking business cards!

Here are some business cards that due to their unique nature will make your jaws drop…

1) Broke Bike Alley Card 1

Got a flat tire? Wish you were closer to your friendly neighbourhood bike shop? Well, if that shop is Broke Bike Alley and you’ve got their business card, then what you’ve got there is a handy dandy tire patch!

2) Broke Bike Alley Card 2

Broke Bike Alley’s business cards help you help your bike. The follow-up to their tire patch business card, this card cum tool fits in your wallet and lets you adjust your bolts and spokes. And open your beer!

3) Dr. Kiprov’s cosmetic surgery

Via the use of two rubber inserts, this business card shows the effect Dr. Kiprov’s cosmetic surgery can have!

4) Sandra Martins Makeup

Rather than a conventional business card to offer the makeup services to the customer, a special stamp was created that simulates a lipstick mark. The stamp may be applied to any material, such as napkins, paper sheets, tissues etc.

5) TAM Cargo

Transforming the traditional business card into a funny and unusual object…a little box of transporting cargo.

6) MODhair Musical comb

MODhair is the Rome Rock ‘n Roll hair salon. They needed a groovy businesscard. This comb plays a classic rock theme when rubbed by fingernail, using the same principle of a musicbox comb.

7) Norburn Model Aircraft Supply

Specializing in model and radio controlled aircrafts for over 40 years, Norburn Model Aircraft Supply provides enthusiasts with the widest and best selection in British Columbia. Creating a unique business card, they printed and laser die cut balsa wood to form a small glider that was functional once assembled.

You can also watch the video of assembly…


Only if you have lived in Argentina and experienced their culture first hand will you truly be able to feel their passion for football. To kick off the world cup today and to wish Argentina the best for their world champions conquest, I dedicate this blog post to them via this great ad done by Young & Rubicam Buenos Aires and TyC Sports to stir up the Argentinian fans around the world for the 2010 World Cup. 🙂

If you are a fan of the Argentinian Football team…then follow their progress via this really cool world cup calendar…