Argentina is the country with most football fans in the world. But in their northern Salta province, the New Zealand of Argentina, everybody loves rugby! So Salta Beer set out to give the rugby fans from Salta a live and unique experience.
Their agency Ogilvy Argentina created the first of its kind vending machine that gives rugby players what they want most for doing what they do best i.e. one cold Salta Beer per tackle. 😎