An outdoor advertising campaign by Inwindow Outdoor for CW’s Vampire Diaries appears in Los Angeles and New York. It uses augmented reality to trigger the on-screen display.
The idea. Outdoor that reacts
The execution uses augmented reality as the activation layer. Instead of treating the screen as a static placement, the display is triggered through AR to create a moment that stands out in public space.
Where it runs
The installation appears in two major markets. Los Angeles and New York.
Why it matters
This is a straightforward example of AR moving out of devices and into the street. The screen becomes the stage, and the AR trigger becomes the differentiator.
A few fast answers before you act
What is this campaign?
An outdoor advertising campaign for CW’s Vampire Diaries by Inwindow Outdoor that uses augmented reality to trigger an on-screen display.
Where does it appear?
Los Angeles and New York.
What role does augmented reality play?
It is used to trigger the on-screen display.
Who executes it?
Inwindow Outdoor.
What is the core takeaway?
Use AR as an activation layer that turns an outdoor screen from static media into a triggered experience.