France’s national state-owned railway ‘SNCF’ is back with another live event. This time with ad agency TBWA\Paris they have set out to promote the launch of their new direct Lyon (FR) to Brussels (BE) train route.
A 3 meter high cube was placed in Place de la République, Lyon with the message “Take a look at Brussels”. Passers-by who peaked into the hole were instantly transported to Brussels and greeted live by a Belgian music band. 🙂