This is a great piece of Augmented Reality for WWF aimed at raising awareness around the plight of the siberian tiger, created by Leo Burnett Moscow.
WWF printed thousands of tiger t-shirts and distributed them online and to key stores in Moscow featuring specially placed AR video mirrors that would instantly activate the AR experience the moment a tiger t-shirt was detected. And at that moment, the experience became quite graphical to anyone wearing the t-shirt…complete with bullet wounds, huge amounts of blood and sound effects to match it.