Summer is usually somewhat of a slow period for Ikea in Belgium and Ikea wanted to change that. Instead of traditional advertising with Ikea’s summer offers, they created an interactive YouTube game where the audience, by viewing 48 different ads, was challenged to catch the Swedish light. As one can’t do ‘frame-by-frame’ on YouTube, people had to pause the spot in the exact right moment when the light hit a product. In that unique frame, a yellow code would appear in the top right corner. The first person to validate the code on the summer microsite, would win the product instantly.
Click here to watch the video on the AdsSpot website.