You are not just watching a film. You are choosing what happens next. Google Chrome Fastball pulls you into the story by asking you to select actions and outcomes, so you participate in how the narrative unfolds.
The work. FastBall. A Race Across the Internet
This example is created by Bartle Bogle Hegarty for Google and is titled “FastBall. A Race Across the Internet”. It sits in that space where brand storytelling becomes interactive because the viewer can make choices that change what happens next.
How the mashup format drives participation
The concept blends YouTube, social, and app mechanics into a single flow. The key move is that it compels you to participate in the storytelling by selecting a potential action within, or an outcome to, the story.
Why it fits a Chrome release message
The game is designed to celebrate a new version of the Chrome browser, with Adobe Flash Player built in. The experience itself becomes the proof point. Fast, playful, and built for the browser.
A few fast answers before you act
What is Google Chrome Fastball?
It is an interactive YouTube and social mashup game that turns viewers into participants by letting them choose actions and outcomes inside the story.
Who creates it?
Bartle Bogle Hegarty creates it for Google.
What is the core interaction pattern?
Branching participation. The viewer selects a move or outcome, and the story continues based on that choice, which makes the brand message feel experienced rather than stated.
What is the launch intent behind the concept?
It is built to celebrate a Chrome release where Adobe Flash Player is built in, using a browser-native experience as the demonstration.