Google has recently released their latest Chrome Experiment called ‘Super Sync Sports’ which allows players to convert their mobile phones and tablets into a remote control for their desktop browser.
To give it a spin visit www.chrome.com/supersyncsports/, choose a game i.e. running, swimming or cycling and then follow the instructions to sync your mobile phone. Once the sync is complete you can then play your way to victory, while the game plays out on your desktop.
What will be interesting to see is how this type of interaction and technology is finally leveraged. The game currently utilises HTML5 features like WebSockets, Canvas and CSS3.
There have been a few instances in the past of creative brand work that compels viewers to participate in the storytelling by selecting a potential action within or outcome to the story. This most recent example has been created by Bartle Bogle Hegarty for Google and is titled “FastBall – A Race Across the Internet”.
This YouTube / Social / App mashup game was designed to celebrate Google’s latest version of the Chrome browser, with Adobe Flash Player now built-in.