Project Soli

Google ATAP is tasked with creating cool new things that we’ll all actually use. And so at the recently concluded Google I/O event they showcased “Project Soli”, a new kind of wearable tech that actually wants to make your hands and fingers the only user interface you’ll ever need.

To make that happen, Project Soli uses a radar that is small enough to fit into a wearable like a smartwatch. The small radar then picks up on your movements in real-time, and uses movements you make to alter its signal.

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EA Sports Madden NFL GIFERATOR

To launch their new game Madden NFL 15, EA Sports wanted to connect with young, football-obsessed fans and grow its association with the real world NFL. Since the average football fan was watching the game with their smartphone in hand, EA teamed up with Google to allow sport fans to provoke rivals from the comfort of their own sofa and bringing trash talk into the 21st century.

Using pioneering technology, live NFL data was fused with Madden 15 game footage to generate GIF highlights for every single game. All of this was delivered via real-time ads across sports websites and apps. As a result there was an ever growing collection of GIFs that football fans could simply take, edit and share to shove in the face of their rivals.

Try it out at www.MaddenGiferator.com.

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Nike Phenomenal Shot

Social media and mobile devices have driven fundamental changes in consumer behavior and opened up new avenues for consumers to engage with brands. The need to move faster is greater now than it has ever been. Hence more and more brands around the world have been learning from social media and deploying real time digital and traditional media strategies.

During the recently concluded World Cup in Brazil, Google teamed up with Nike to generate eight different real time campaigns that allowed fans to celebrate, remix and share memorable sports moments, just seconds after they happened. As a result Nike got over two million fan interactions across 200 different countries.

To try it out yourself hop over to riskeverything.nike.com.

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Build with Chrome

Google earlier this week released their latest Chrome Experiment in partnership with LEGO called “Build with Chrome”. 😎

Now anybody who visits www.buildwithchrome.com via their Chrome browser can use their mouse or touchscreen to build something out of the virtual LEGO bricks and share them directly on Google+.

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BBM Channels

Who has 1 Billion users and is about to overtake Facebook? It’s not Twitter, Google+ or LinkedIn. It’s a company that most people in the West don’t know. That, however, is set to change, with the explosive growth of China’s Tencent and its mobile messaging app WeChat…

Source: WorldOfCEOs, JPMorgan, Credit Suisse, Bloomberg & company announcement

On November 13th, Snapchat rejected the $3 billion acquisition offer from Facebook. These are all signs that tell us that the battle for social dominance is going to take place via mobile chat apps. Brands however are finding it difficult to reach their audience through these apps as most of them don’t allow in app advertising. This has lead to creation of experimental campaigns as seen on WhatsApp from Klick Chocolate and Absolut Vodka.

Now BlackBerry has announced that it is bringing BBM Channels into open beta. BBM Channels is going to be a separate part of their BBM app where users will be able to follow and converse with their favorite brands and businesses. Users will be able to like, comment and share content posted by a BBM Channel, or enter a one-to-one private chat session with the owner or manager of the page. It will also be possible to subscribe to a BBM Channel and receive notifications when new content is uploaded.

The update is available as of yesterday on handsets running BlackBerry OS 5 and above. It will hit iOS and Android in the coming months.

I think this will simplify things drastically for brands, as reaching and engaging with the target audience in their favorite chat app will help them achieve a top of mind presence. This for sure will spur on the competitors like Facebook Messenger, WhatsApp, Viber, WeChat etc. 😎

UPDATE

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Cheetahpult

In March I had written about how Google had inspired developers to convert mobile phones and tablets into remote controls for desktop browsers via a simple mobile URL.

Now Cheetos, an American brand of cheese-flavored puffed cornmeal snacks has successfully tapped this technology to engage with their viewers as they watch their regular TV commercial on YouTube.

Viewers watching the new Cheetos Mix-Ups ad on YouTube received a dual screen experience in which they could fling the new Cheetos Mix-Ups snacks from their phone into a video playing on their desktop. 😎

The campaign has successfully created a new way for people to engage with the ad and get to know the product’s new shapes and colors. As a result the video has already got 8.5 million views on YouTube and people who played the game stayed for an average of 7 minutes and 17 seconds, and flung an average of 56 Cheetos per game.

For the full experience don’t forget to visit the Cheetos YouTube Channel.

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Volkswagen Smileage

With the Volkswagen Smileage app, road trips are never going to be the same again. Powered by Google the app is set to socalise road trips world over.

To start earning Smileage you have to pair the app with your car and sign in with your Google account. Once synced, the app automatically connects each time you go for a ride. Friends can then watch and comment on your journey in real time while you earn Smileage through shared photos, kilometers, checkins, comments, likes and punches from other nearby Volkswagen’s. 😎

Pre-register for the Volkswagen Smileage app here.

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Chrome Super Sync Sports

Google has recently released their latest Chrome Experiment called ‘Super Sync Sports’ which allows players to convert their mobile phones and tablets into a remote control for their desktop browser.

To give it a spin visit www.chrome.com/supersyncsports/, choose a game i.e. running, swimming or cycling and then follow the instructions to sync your mobile phone. Once the sync is complete you can then play your way to victory, while the game plays out on your desktop.

What will be interesting to see is how this type of interaction and technology is finally leveraged. The game currently utilises HTML5 features like WebSockets, Canvas and CSS3.

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How does it feel through Google Glass?

Google has recently released a new demo video of the highly-awaited Google Glass device. The video shows how the Google Glass UI would work in real world situations i.e. jumping from a plane and swinging on a trapeze. 😉

It is also said that Google is ready to hand out Google Glass units to non-developers. But one has to apply for them using the hashtag #ifihadglass on Twitter or Google+ and with 50 words or less, explaining how you would use Google Glass. Photos and videos can also be included. The deadline is February 27 and the competition is only open to US residents aged 18 or over.

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Decode Jay-Z

In a market dominated by Google, Bing needed to increase usage and position itself as a modern choice. A younger audience was the key to growing Bing’s market share, so they partnered with Jay-Z for the launch of his book ‘Decoded’.

In a lead up to the official launch, each page of the book was unveiled in a place that was mentioned on that particular page i.e. Gucci jacket, restaurant, hotel pool, pool table, car, bus stop and subway. Bing then tied this with an integrated game where fans had to assemble the book digitally using Bing Search and Maps, while clues to the page locations were released daily using Facebook, Twitter and Radio.

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