New research from the IAB has shown that when it comes to advertising on tablets, interactivity is the key. So here are some of the trendy interactive ads that have appeared on the iPad…
White Collar
In a simple use of touch screen technology, users were asked to solve a puzzle by dragging an icon across the screen to locate answers to questions displayed in the banner…
Volkswagen Park Assist
To experience the Volkswagen Tiguan’s Park Assist, users were made to touch two targets on the screen. The car on the screen then reversed and parked itself between the targets…
Visa Signature
Built in HTML5, the ad presents users with a virtual wallet that allows them to look through and plan a holiday, buy theatre / cinema tickets, or reserve a hotel…
Toyota
Using the slogan ‘Filled with People’, the ad allowed users to drag the slider across the screen and see how an unfinished Toyota car moved through the factory floor while being assembled by various mechanics…
Microsoft
Microsoft wanted to let developers know that Windows Azure was designed to allow code to be created in the cloud. So they came up with an iAd that allowed readers to alter its code, which in turn changed its layout…