The future of TV viewing

The TV viewing experience has not changed so drastically over the years. But with the development of sophisticated headsets like Microsoft HoloLens that is all set to change.

In a recently released video, Microsoft and NFL have successfully re-imagined how a Super Bowl game could be watched with multiple friends and family members…

While the video shows how immersive TV watching could get, Microsoft is not fast-tracking HoloLens for consumer consumption. For now, only developers can order HoloLens, which will ship this year. No one knows when consumers will get access to HoloLens or when scenarios like this will become a reality.


Big Data to predict traffic jams

Big Data is increasingly being used to find solutions to problems around the world. In this latest example, Microsoft has partnered with the Federal University of Minas Gerais, one of Brazil’s largest universities, to undertake research that helps predict traffic jams up to an hour in advance.

With access to traffic data (including historical numbers where available), road cameras, Bing traffic maps, and drivers’ social networks, Microsoft and team are set to establish patterns that help foresee traffic jams 15 to 60 minutes before they happen.

Microsoft has tested this model in London, Chicago, Los Angeles, and New York, and claims to have achieved a prediction accuracy of 80 percent.


Microsoft HoloLens

Last week at Microsoft’s Windows 10 event, the company unveiled a new augmented reality experience for the platform, called HoloLens. Using a special holographic headseat, Windows 10 users will now be able to make holograms appear in real life. 😎

The device is said to use see-through lenses, spatial sound, advanced sensors and a holographic processing unit to provide a state of the art untethered augmented reality experience.

Here is a short demo video of the next step of computing…


The Live Tile Experiment

Microsoft has been heavily advertising the new Windows 8, Surface RT and Windows Phone 8 along with their respective features. In Norway, Microsoft partnered with Norwegian electro rock band ‘Datarock’ to bring the experience of its Windows 8 and Windows Phone 8 Live Tile functionality to the unsuspecting residents of downtown Oslo. The result was an evening to remember…


Interactive iPad Ads

New research from the IAB has shown that when it comes to advertising on tablets, interactivity is the key. So here are some of the trendy interactive ads that have appeared on the iPad…

White Collar

In a simple use of touch screen technology, users were asked to solve a puzzle by dragging an icon across the screen to locate answers to questions displayed in the banner…

Volkswagen Park Assist

To experience the Volkswagen Tiguan’s Park Assist, users were made to touch two targets on the screen. The car on the screen then reversed and parked itself between the targets…

Visa Signature

Built in HTML5, the ad presents users with a virtual wallet that allows them to look through and plan a holiday, buy theatre / cinema tickets, or reserve a hotel…


Using the slogan ‘Filled with People’, the ad allowed users to drag the slider across the screen and see how an unfinished Toyota car moved through the factory floor while being assembled by various mechanics…


Microsoft wanted to let developers know that Windows Azure was designed to allow code to be created in the cloud. So they came up with an iAd that allowed readers to alter its code, which in turn changed its layout…