Last year, Pepsi Max for its ongoing #LiveForNow campaign created an unbelievable bus levitation stunt. Now continuing on this unbelievable feats and experiences brand positioning they challenged daredevil stuntman, Damien Walters to do another unbelievable stunt for them.
Pepsi Max provided Damien with a human-sized loop the loop in an abandoned warehouse and then got him to defy gravity for them…
Why this stunt fits the brand
- It commits to the promise. “Unbelievable” is not a line here. It is the product.
- It is instantly legible. You understand the challenge in one second, then you watch to see if it is possible.
- It is built for replay. Stunts invite rewatching, pausing, and sharing because people want to verify what they saw.
What to learn from it
If your positioning is about experiences, you need executions that behave like proof. This kind of spectacle works when the idea is simple, the talent is credible, and the payoff is visible without explanation.
A few fast answers before you act
What is Pepsi Max “Human Loop”?
It is a Pepsi Max #LiveForNow stunt featuring Damien Walters attempting a human-sized loop-the-loop setup inside an abandoned warehouse.
Why does a loop-the-loop stunt perform so well in video?
The challenge is obvious, the risk feels real, and the outcome is visually conclusive, which makes it highly shareable.
What is the core pattern behind this kind of campaign?
Make the brand promise measurable in one moment, then capture it cleanly so the viewer does not need context to understand it.
How do you keep stunts from feeling like “random viral”?
Anchor them to an ongoing brand platform, use consistent talent and tone, and make each execution feel like a credible next chapter.