Summer is here and McDonald’s is back with another cool interactive outdoor advertising campaign. This time they have used a giant LED billboard in the middle of Bukit Bintang, one of Kuala Lumpur’s most famous shopping districts.
The LED billboard showcased McDonald’s iconic Sundae Cone in all its glory. However, there was one problem – it was melting. To save the cone people had to use their smartphones to spin the fan on the billboard, bring the temperature down and save the melting Sundae Cone. 😎