For the 50th anniversary of the Porsche 911, Shanghai based ad agency Fred & Farid recorded the sounds from all 7 generations of 911’s. The sounds were then made availble on the web via a musical keyboard, where Porsche fans from China and around the world could login and compose their own tunes.
The official “Birthday Song tune” from Porsche received over 6.9 million video views and the musical keyboard was played over 1.5 million times.