KinectShop – The Next Generation of Shopping

In 2010, Microsoft released Kinect – a controller-free gaming and entertainment experience for the Xbox 360. In this new experience the body is the controller – joysticks and buttons are replaced with the users’ movements and gestures.

It turns out Kinect has many uses beyond games and entertainment. Razorfish’s Emerging Experiences team created KinectShop to demonstrate the use of the Kinect platform in a retail or at-home augmented reality shopping experience.

Tissot: Augmented Reality Product Experience

Tissot has launched an augmented reality product experience for their swiss watch collection! Even though Augmented Reality is still about generating promotional buzz, this is more than just that, it’s a product experience that has a very clear cut benefit to the user.