Ben & Jerry’s has jumped onto the Instagram bandwagon by creating a photo contest that challenges fans to capture their “euphoria” towards the brand. Winners from around the world are then to be featured in special Ben & Jerry’s advertising (local print, bus station and billboards) that would appear near their homes. 🙂
For more information visit CaptureEuphoria.BenJerry.com.
How can an ice cream maker use social media to help provide farmers a fair income across the globe? Ben & Jerry’s is the first ice cream company to use Fair Trade certified ingredients and take the challenge on in an innovative manner.
The Fair Tweets program created by their US ad agency Amalgamated gives a simple and easy interface for Twitter followers to donate their unused social media space to support the upcoming World Fair Trade Day (May 14) and Fair Trade issues in general.
To participate visit www.fairtweets.com.
