Handing out your competitors product for free may sound like marketing suicide, but Burger King Norway did exactly just that in order to further social engagement with their fans.
On noticing that some of its 38,000 Facebook fans weren’t real fans. They decided to find out exactly how many of them were “true” fans by offering them a Big Mac from McDonalds to go away. From the 38.000 fans, Burger King lost 30.000 and with their new dedicated fan base of 8.000, they received 5x higher engagement.