The Cup Size Choir

In this holiday video from London ad agency Karmarama, Canada’s premier lingerie maker La Senza presents a novel Christmas choir. Women in their underwear lying on a puffy piano each singing the musical note represented by their bra size, from A to G.

You also get to “use your keyboard to play the girls” over at www.cupsizechoir.com/?k=1.

James Ready “Bar-Ter Night”

It’s a well-known fact, students are relatively poor. They have to choose between spending their little money on beer or food, beer or books, and beer or transportation. So Leo Burnett Toronto created The James Ready Bar-Ter Campus Tour. This was a unique way for students to have both…Beer and other necessities.

Students were encouraged to spend their money on James Ready Beer, collect their beer caps and trade the caps for semi-awesome and useful stuff like detergent, soap, mac n’ cheese, socks and so on.

Making It Make Noise

Grey Worldwide in Vancouver created a record player from a piece of corrugated cardboard that folds into an envelope.

Once assembled, a record can be spun on the player with a pencil. The vibrations go trough the needle and are amplified in the cardboard material.

The players were sent out to creative directors across North America as a creative demonstration of GGRP’s sound engineering capabilities.