One out of eleven deaths caused by car accidents has to do with drinking and driving. So St John Ambulance in Hamburg along with ad agency Serviceplan developed the “Radio Geister” project which aimed to raise awareness about the dangers of drinking and driving among young drivers.
Radio spots were created and presented from the perspective of fatal drunk driving accident victims. Small radio stations in the shape of wooden death crosses were placed around Hamburg, at the sites where car accidents caused by alcohol had happened. These mini radio stations were able to interrupt the signal of radio stations popular with the drivers…
