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Tag: delft tile competition

KLM Tile Yourself

KLM and Delft blue tiles (used for centuries to decorate homes) are as Dutch as they come.

In their new innovative Tile & Inspire campaign, KLM is challenging their Facebook fans to convert their Facebook profile pictures into a Delft Blue tile with an inspiring message. The most inspiring “Dutch Delft Blue tiles” will then be placed on the body of a KLM Boeing 777-200!

The campaign is open to anyone and the inspirational messages for the plane will be judged in Chinese, Dutch, English, German, Norwegian, Portuguese, Russian, Swedish, French and Spanish.

To participate visit www.tileyourself.com.

Posted on May 13, 2011Categories Marketing Strategies, Power of Online, Social MediaTags Delft Tile, delft tile competition, dutch, Facebook App, Facebook Profile Picture, Journey of inspiration, KLM, KLM Boeing 777-200, KLM Delft tile, KLM Facebook App, KLM Tile & Inspire, KLM Tile Yourself, Royal Dutch Airlines, Upload a Picture Facebook App
SunMatrix Ramble
The best of Marketing and Digital Innovation since 2009