Creative agencies do all kinds of things in order to boost employee satisfaction and attract future talent. Here are the latest examples:
Dutch agency Resoluut came up with a unique and inspiring way to showcase its employees. Instead of the usual flat business cards, the agency turned its workers into superhero-like characters and had their mini figures created using a 3D printer.
US based agency Red Tettemer + Partners also had a similar idea but with a slight twist. To welcome their new staff the agency created miniature crayon sculptures of each individual.
KLM and Delft blue tiles (used for centuries to decorate homes) are as Dutch as they come.
In their new innovative Tile & Inspire campaign, KLM is challenging their Facebook fans to convert their Facebook profile pictures into a Delft Blue tile with an inspiring message. The most inspiring “Dutch Delft Blue tiles” will then be placed on the body of a KLM Boeing 777-200!
The campaign is open to anyone and the inspirational messages for the plane will be judged in Chinese, Dutch, English, German, Norwegian, Portuguese, Russian, Swedish, French and Spanish.
KLM launched a great Social Media Customer Engagement campaign which involved monitoring people who check in via foursquare for flights or tweet about waiting to board the next KLM service, and they called it “KLM Surprise” as their aim was to bring random surprises and happiness to the boring wait for flights.
Once the customer was chosen for the KLM Surprise, the team would then come up with the perfect (small) gift based on the customers various social networking profiles. The gift would then be hand delivered to the surprised customer at the airport gates.
Greeting your customers and thanking them for visiting your business after they’ve checked in is, of course, a best practice for any company using foursquare, but KLM Surprise takes it to a whole new level. The personal touch that’s exhibited through each of the interactions shows that the KLM team is really looking to make peoples days while they’re traveling, and that goes a long way to “spreading happiness”.