Tag: dutch

3D Printed Superheros and Crayon Cowboys

Creative agencies do all kinds of things in order to boost employee satisfaction and attract future talent. Here are the latest examples:

Dutch agency Resoluut came up with a unique and inspiring way to showcase its employees. Instead of the usual flat business cards, the agency turned its workers into superhero-like characters and had their mini figures created using a 3D printer.

US based agency Red Tettemer + Partners also had a similar idea but with a slight twist. To welcome their new staff the agency created miniature crayon sculptures of each individual.

The Twitter Hustle

Dutch creative team Bas van de Poel and Daan van Dam set up 5 separate Twitter accounts and started following various dutch Creative Directors on Twitter. Their message was simple: HIRE US.

Even though the ideas was very similar to the Jeep Twitter Puzzle campaign…the execution was different and innovative. It got them noticed and finally a job with Boondoggle in Amsterdam.

KLM Surprise

KLM launched a great Social Media Customer Engagement campaign which involved monitoring people who check in via foursquare for flights or tweet about waiting to board the next KLM service, and they called it “KLM Surprise” as their aim was to bring random surprises and happiness to the boring wait for flights.

Once the customer was chosen for the KLM Surprise, the team would then come up with the perfect (small) gift based on the customers various social networking profiles. The gift would then be hand delivered to the surprised customer at the airport gates.

Greeting your customers and thanking them for visiting your business after they’ve checked in is, of course, a best practice for any company using foursquare, but KLM Surprise takes it to a whole new level. The personal touch that’s exhibited through each of the interactions shows that the KLM team is really looking to make peoples days while they’re traveling, and that goes a long way to “spreading happiness”.