Daffy’s, is a high fashion retail store that opened a new flagship store in Times Square, New York. The challenge they faced was to break through all the clutter in one of the most advertised locations in the country and tell people about their sales of up to 80% off.
So in a lewd throwback to Times Square’s rough-and-tumble days as the global peep show capital, ad agency Devito/Verdi USA with the help of Click 3X, combined the novelty of interactive gadgetry with the power of live performance to create an interactive virtual peep show…