Tag: donation campaigns

Black Bar Donation

Videos that are recorded vertically and then posted on YouTube, generally have black bars on either sides. Lots of viewers find this waste of space annoying. So JWT Brazil came up with the “Black Bar Donation” campaign that allowed people with vertical videos to donate their black bars to NGO’s who needed help promoting themselves.

On visiting the campaign microsite, people could select the video to upload, tag it with the NGO of choice and then have it directly published to their YouTube channel.

Like hunting

In the last months there have been cases of people uploading photos on Facebook and successfully asking for 1 million likes. So keeping that in mind, Doctors Without Borders decided to turn their campaign idea “good intentions don’t save lives” on its head and actually make people’s intentions count.

Through a special Facebook app people could create a post and ask their friends for likes while donating 1 Danish Kroner to Doctors without Borders for each like they got. Each collection was run for 48 hours and only likes from your own Facebook friends counted. By setting a maximum amount you could also make sure you dont go bankrupt. If your friends were too slow, you could also simply decide to donate more.

At the end of each donation drive people could post a picture saying thank you to all their friends who helped them donate. The campaigns success has already made it a permanent solution and can still be found running for people who want to turn their friends likes into donation.