Nowdays people like to go out, take photos and share it on Instagram. So Carlsberg along with Danish agency Konstellation decided to put a social twist to the well known concept of Happy Hour.
To ensure that people at bars in Denmark continued buying Carlsberg, they asked them to snap an Instargram photo and tag it with #barname and #happybeertime. The successfully tagged photos then helped extend the Happy Beer Time clock which in turn allowed everyone at the bar to drink Carlsberg at a discounted price.
Budweiser was however the first to pioneer this Happy Hour 2.0 concept in August 2012. But Carlsberg is the one that managed to connect it to social media.