Tag: Copenhagen

Happy Beer Time

Nowdays people like to go out, take photos and share it on Instagram. So Carlsberg along with Danish agency Konstellation decided to put a social twist to the well known concept of Happy Hour.

To ensure that people at bars in Denmark continued buying Carlsberg, they asked them to snap an Instargram photo and tag it with #barname and #happybeertime. The successfully tagged photos then helped extend the Happy Beer Time clock which in turn allowed everyone at the bar to drink Carlsberg at a discounted price.

Budweiser was however the first to pioneer this Happy Hour 2.0 concept in August 2012. But Carlsberg is the one that managed to connect it to social media.

The Happy Flag

Coca-Cola’s iconic logo has been around for over a century. Then recently someone discovered that the Danish flag was hidden in the Coca-Cola logo. Since several global surveys show Denmark to be the happiest country in the world, Coca-Cola decided to take this discovery to Denmark’s biggest airport where it’s a tradition to welcome people with flags.

Since everyone who comes to the airport does not always bring a flag, the welcome isn’t as big and happy as it could be. So McCann Copenhagen created a special poster where people could take flags straight from the Coca-Cola logo. Thus giving everyone the chance to create a happy welcome to the world’s happiest country.

Catch the Oreo

Oreo Cookies to commemorate the first video game created by Ralph H. Baer, has used modern day technology to create an augmented reality game called “Catch the Oreo”. The game is available on Android and iOS devices.

People living in Norway and Denmark are automatically entered into a sweepstake competition by just playing and uploading their high score. There are weekly prizes and the winners are decided by drawing lots. Competition lasts from 8th of April to 28th of July 2013 (both dates included). So start playing. 🙂

Like hunting

In the last months there have been cases of people uploading photos on Facebook and successfully asking for 1 million likes. So keeping that in mind, Doctors Without Borders decided to turn their campaign idea “good intentions don’t save lives” on its head and actually make people’s intentions count.

Through a special Facebook app people could create a post and ask their friends for likes while donating 1 Danish Kroner to Doctors without Borders for each like they got. Each collection was run for 48 hours and only likes from your own Facebook friends counted. By setting a maximum amount you could also make sure you dont go bankrupt. If your friends were too slow, you could also simply decide to donate more.

At the end of each donation drive people could post a picture saying thank you to all their friends who helped them donate. The campaigns success has already made it a permanent solution and can still be found running for people who want to turn their friends likes into donation.

Volkswagen Polo Principle

Volkswagen last year launched ‘The Polo Principle’ ad campaign to convey the message that high-end innovations were now available to Polo drivers.

Then to democratize the innovation process they allowed people to actually design their very own 3D Volkswagen mock ups. The top 40 designs were chosen by a panel of judges and then put on display in Copenhagen with the entrants receiving their (mini) 3D printed Volkswagen’s in the mail. 😎

For more examples on brands using 3D printing click here.

LEGO Happy Holiplay

To create positive attention around the LEGO brand during December 2012, a global digital social campaign was created that challenged people to take their imagination with the well known LEGO bricks one step further and share the results via digital media.

The campaign was dubbed ‘Happy Holiplay’ and was run for three weeks. LEGO fans from 119 countries participated actively and uploaded pictures to the campaign website.

Life of George

Its an exciting time for 12 year olds as they witness the first wave of electronic gaming i.e. digital-to-physical gameplay. Last year Disney announced a new line of toys called Disney Appmates that worked in tandem with the iPad. Now with “Life of George”, Lego has combined real Lego bricks with an app for your iOS and select Android devices.

In the game George shows you a picture from his travels and asks you to recreate it using Legos. You have to dig around in your box of 144 pieces to recreate the image and then take a picture of it on the dotted playmat. The app also has a brick recognition system that awards you points for speed and accuracy.

The game is pretty useful as kids don’t need to lug their entire Lego collection around. While for parents the game helps in teaching counting and hand-eye coordination as you need to find blocks as quickly as possible and then put them together.

The Generous Store

Generosity is one of the basic elements in human happiness. However, research shows that just 1 in 10 people experience generosity from others. So to help change that trend, Danish chocolate maker Anthon Berg opened “The Generous Store”.

For one day only the pop-up store became the world’s first chocolate shop where people couldn’t pay with cash or card! Instead the store provided iPads where people could login to Facebook and post their promise of a generous deed to a friend or loved one…

Now thats what I call an innovative way of spreading positive brand messaging through people’s Facebook network. 😎