Tag: Goodby Silverstein & Partners

Tostitos Party Safe Bag

According to the US National Highway Traffic Safety Administration, 45 people were killed in drunk driving crashes on Super Bowl Sunday 2015. This was nearly half of all traffic fatalities that day. So for the 2017 Super Bowl Sunday, Tostitos launched a limited-edition “Party Safe” bag that could tell when you’ve been drinking, and then assist you to get home safely from the party.

The special bag was created by Goodby Silverstein & Partners and came equipped with a sensor that was connected to a microcontroller calibrated to detect traces of alcohol on a person’s breath. If any alcohol was detected, the sensor would turn red and form the image of a steering wheel. The bag of chips would also give the user a $10 off Uber code along with a “Don’t drink and drive” message. Users with a NFC enabled smartphone could also tap the bag to call for an Uber.

Dali Museum iPhone App

To build awareness for “The Dali Museum’s” fantastical new building, ad agency Goodby Silverstein & Partners developed a customized picture-editing app that created dreamy surrealist overlays over photos.

With zero budget, they turned to Hipstamatic to help bring the smartphone app to life. The team at Hipstamatic liked the idea so much that they waived their fees and pledged to donate the proceeds from the app to the museum. Plus, their 1.2 million loyal followers provided the critical mass needed to reach the general public.

In the first couple days after the release, the Hipstamatic site crashed due to extremely high traffic. The blogosphere bubbled with over 19,000 mentions and in the first month alone 50,000 people purchased the app.