In March I had written about Google’s advertising experiment where they set out to re-imagine and remake some of the most iconic ad campaigns from the 1960’s and 1970’s with today’s technology.
During these experiments the iconic Coca-Cola “Hilltop” ad campaign was re-imagined. Fulfilling the promise of the original ad, special vending machines were created that allowed users to instantly send a Coke around the globe to unsuspecting recipients.
Now the whole experience has been taken onto mobile and can be experienced through the Google AdMob network, across iOS and Android devices. Viewers can now truly ‘Buy the World a Coke’ with just a few taps on their mobile phones. 😎