Coca-Cola creates first ever “drinkable” advertising

Many people think they know the taste of Coke Zero, but they actually don’t. So Ogilvy & Mather created a campaign for Coke Zero that viewers could literally drink, irrespective of whether it was on a billboard, tv, print, or radio.

By simply “Shazaming” the ads, viewers could see Coke Zero pouring in on the screen of their smartphones, filling a glass, which then ended up into an actual free Coke Zero coupon that could be redeemed at select retail stores across the US.

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Coca-Cola Second Screen Reinvented

Coca-Cola in Israel created a TV spot that through its audio signals communicated with the viewers mobile phones. Watching the ad triggered a “Gett Coca-Cola” prompt to appear on the viewers phones. If viewers tapped it, five minutes later a special Coca-Cola package with a branded cooler, two Coke bottles and a bottle opener, would show up at their doors.

To ensure prompt delivery, Coca-Cola partnered with local taxi app Gett which during the time of the promotion dispatched thousands of vehicles packed with the coolers across Israel.

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Coca-Cola Wish in a Bottle

Working with Gefen Team and Qdigital, Coca-Cola showed off special bottles during Coca-Cola Summer Love 2015, a camp-like event for teenagers held each year in Ganei Huga, Israel. Opening a bottle sent a Wi-Fi signal to one of three drones programmed to fly up to a height of 1,000 feet and release a firework resembling a shooting star.

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EmotiCoke

Coca-Cola through their latest campaign in Puerto Rico is trying to make the internet a happier place. The brand registered URLs for every emoji that conveyed happiness, and then via huge outdoor ads encouraged Puerto Ricans to visit it on their mobile.

The emoji URLs lead visitors to a special landing page i.e. EmotiCoke.com, where they could sign up for a chance to win the emoji web addresses for themselves. 😎

For those wondering why .ws, which is actually the domain suffix for Samoa? That is because emojis are not accepted on domains such as .com, .net, and .org.

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Coca-Cola Rainbow Nation

20 years ago, South Africa elected Nelson Mandela in the country’s first-ever democratic election. This lead Archbishop Desmond Tutu to coin the phrase “The Rainbow Nation,” referring to the country’s diverse people.

Now to celebrate this 20th anniversary of democracy, Coca-Cola decided to literally create rainbows. Using sunlight, water, some fancy science and a little bit of magic, they made rainbows pop up all over Johannesburg. Some rainbows even reached the ground, for those who sought to discover where they ended.

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