There have been a few instances in the past of creative brand work that compels viewers to participate in the storytelling by selecting a potential action within or outcome to the story. This most recent example has been created by Bartle Bogle Hegarty for Google and is titled “FastBall – A Race Across the Internet”.
This YouTube / Social / App mashup game was designed to celebrate Google’s latest version of the Chrome browser, with Adobe Flash Player now built-in.