Tag: Google Display Advertising Campaign

Coca-Cola Hilltop Mobile Ad

In March I had written about Google’s advertising experiment where they set out to re-imagine and remake some of the most iconic ad campaigns from the 1960’s and 1970’s with today’s technology.

During these experiments the iconic Coca-Cola “Hilltop” ad campaign was re-imagined. Fulfilling the promise of the original ad, special vending machines were created that allowed users to instantly send a Coke around the globe to unsuspecting recipients.

Now the whole experience has been taken onto mobile and can be experienced through the Google AdMob network, across iOS and Android devices. Viewers can now truly ‘Buy the World a Coke’ with just a few taps on their mobile phones. 😎

Project Re:Brief

In 2011, Google partnered with four global brands in an advertising experiment. Their goal was simple – how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers? So Google set out to re-imagine and remake the most iconic ad campaigns from the 1960’s and 1970’s with today’s technology, led by the same creative legends who made these campaigns…

With all of that said, here are the results of the best of the old with the best of the new… 😎

Re-imagining Coca-Cola’s “Hilltop”

Re-imagining Volvo’s “Drive it Like You Hate it”

The re-imagining of the Alka Seltzer and Avis ads are due soon on the official Project Re:Brief website. So stay tuned!