Original Danish election posters go up as usual. Then ALIS adds a few new visual elements that flip the meaning, ending with a simple line: “more skateboards on the agenda.”
“Take action in your life and reALISe your dreams” is the intention behind ALIS, established by Albert Hatchwell and Isabelle Hammerich and grown from an underground movement in Christiania into a company that creates opportunities and inspiration.
In a fun and well-thought guerrilla activity in Denmark, ALIS takes existing election posters and extends them with a skateboarding twist. The result sits right on the boundary between civic campaigning and street culture, using the familiarity of political posters to smuggle in a different agenda.
A guerrilla twist on election season
The mechanic is simple. Start with something everyone recognizes, a candidate poster. Add just enough to reframe it. Then leave it in the wild so people discover it, photograph it, and spread it for you.
In Nordic youth-culture marketing, repurposing civic symbols can earn disproportionate attention when the tone stays playful rather than destructive.
Why it works as shareable street media
It is instantly legible. You do not need to know the brand, the candidate, or the backstory. The “before and after” reads in a second, and the idea feels like a wink rather than a lecture.
Definition-tightening: this is an ambient execution. It uses the city’s existing media inventory, posters already placed for public attention, and turns it into a new message layer without buying more space.
What ALIS is really buying
This is identity reinforcement. ALIS signals what it stands for, skateboarding and youth culture, by inserting itself into a mainstream moment and making it feel slightly more “theirs”. The budget stays low because the distribution is social. The street provides the first audience. Cameras and sharing provide the second.
What to steal for your next low-budget stunt
- Borrow a familiar format. Start with something people already read without thinking.
- Change one thing that changes the meaning. The smallest edit with the biggest reframe wins.
- Design for photos. If it does not capture clearly, it will not travel.
- Keep it non-destructive. Playful add-ons land better than anything that looks like vandalism.
A few fast answers before you act
What is “Election Poster Skate Attack”?
A guerrilla-style ALIS action that adds skateboard-themed elements to existing Danish election posters, ending with the message “more skateboards on the agenda.”
Why use election posters as the canvas?
Because they are already designed to grab attention in public space. A small twist on a familiar political format becomes instantly noticeable.
What makes this feel “earned” rather than “paid”?
The distribution comes from discovery and sharing. People see it, smile, photograph it, and pass it on without needing media spend.
What is the main risk with poster hacks like this?
Being perceived as vandalism. The execution needs to read as a light, non-destructive add-on, not damage.
How can a brand apply the pattern safely?
Borrow a recognizable public format, alter it with a single clear reframe, and ensure the intervention is reversible and legally defensible.
