January in Sweden is when all gyms and health clubs advertise to catch everyone who made the classic New Year’s resolution of start exercising. Stockholm based health club Friskis&Svettis is no exception.
Friskis&Svettis being a non-profit association is owned by its members. So with their agency Volt, they created a campaign that would make members inspire others in the community. A hashtag #friskissthlm was created on Instagram and members were called to work out, photograph and tag their pics and by doing so; become a part of the campaign around Stockholm. The results…