Every year, the Ikea Catalog inspires over 200 million people around the world to create homes they love. For 2013, Ikea is taking the inspiration one step further by bringing technology to their paper catalog and driving a more seamless connection to purchase.
Ikea has worked with ad agency McCann New York to re-imagine their catalog via a special visual recognition app that bring its pages and offerings within to life in the form of inspirational videos, designer stories, ‘x-ray’ vision that peeks inside furniture, and more.