In a fashion week first, Topshop presented their Unique SS15 collection not only on the runway but also on Instagram and Facebook.
5 VIP Instagramers who had special access to the show gave the world a unique view of the event and invited fans to feature in the #TopshopWindow display that was set up at the flagship store in Oxford Circus, London. Parallely the new range was live streamed online and viewers could immediately ‘Click to Buy’ each outfit.