Here is a catchy Apple-themed carol from famous Dutch singers Sjarrel & Sjaan. This carol was specially composed for the Dutch Apple website, One More Thing.
You can purchase the song on iTunes [iTunes link] and all proceeds go to the Dutch Liver Foundation.
You take an Android phone, snap a photo, tap a button, and Google treats the image as your search query. It analyses both imagery and text inside the photo, then returns results based on what it recognises.
Before that, the iPhone already has an app that lets users run visual searches for price and store details by photographing CD covers and books. Google now pushes the same behaviour to a broader, more general-purpose level.
This is not a novelty camera trick. It is a shift in input. The photo becomes the query, and the system works across:
Google positions this as search at internet scale, not a small database lookup. The index described here includes 1 billion images.
When the camera becomes a search interface, the web becomes more accessible in moments where typing is awkward or impossible. You can point, capture, and retrieve meaning in a single flow, using the environment as the starting point.
What does Google Goggles do, in one sentence?
It lets you take a photo on an Android phone and uses the imagery and text in that photo as your search query.
What is the comparison point mentioned here?
An iPhone app already enables visual searches for price and store details via photos of CD covers and books.
What is the scale of the image index described?
1 billion images.
What is included as supporting proof in the original post?
A demo video showing the visual search capability.
It looks like an Apple iPhone ad at first. Then the tone flips. Glue London plays on the fascination with digital technology and the iPhone. It lands as a cheeky spoof for The Sun.
The film finishes with the words “v 4.0, since 1969”. It is a nod to The Sun’s 40th birthday anniversary this year, delivered in the visual language of tech versioning.
The execution borrows the look and rhythm of a category-defining ad format and uses it as a shortcut. Viewers recognize the structure instantly. That recognition makes the twist feel faster and the end line hit harder.
What is this ad?
A spoof of Apple’s iPhone advertising style for The Sun, created by Glue London.
What does “v 4.0, since 1969” refer to?
A reference to The Sun’s 40th birthday anniversary, expressed like a software version update.
What is the core creative tactic?
Use a familiar tech-ad format as a recognizable frame, then subvert it with a brand-specific punchline.
Why does it travel as a viral?
It is short, culturally legible, and built on a format people immediately recognize.
