There are some Facebook apps that generate hundreds of thousands of fans while others just flop. This is because of 3 very basic factors…
- Simplicity – a couple of clicks to get to the app and to the point of action
- Shareability – has all the standard sharing features for viraling the app
- Insight – what a fan might actually use, comment and share on
Take that and you have the Lacta Chocolate Facebook App. The app was built around a simple insight that people would compare their loved ones with chocolates.
Once again OgilvyOne Athens got into action and created an app that lets the people customize a Lacta chocolate wrapper in their loved ones name and compare them to a particular Lacta flavour before using the wall to wall post feature to get the message across.
In just over a month the app generated over 150,000+ fans with thousands using personalised chocolate wrappers as profile pics.