You open the Lacta Chocolate Facebook app, type your loved one’s name, and customise a Lacta wrapper around them. The app matches them to a Lacta flavour, then you push it out as a wall-to-wall post. In seconds, your “love message” becomes something your friends can see, react to, and copy.
The app idea. Turn affection into something people want to publish
The app is built around a simple insight. People naturally compare their loved ones with chocolates. Lacta turns that behaviour into a lightweight creation tool, so the output is personal, visual, and instantly shareable.
Why some Facebook apps explode while others flop
Plenty of Facebook apps chase scale and get nothing. The difference usually comes down to three basics.
1) Simplicity
A couple of clicks to get to the app and to the point of action.
2) Shareability
All the standard sharing features that make it easy to spread.
3) Insight
Something a fan might actually use, comment on, and share.
Who builds it, and what the traction looks like
Once again OgilvyOne Athens gets into action and creates an app that lets people customise a Lacta chocolate wrapper in their loved one’s name and compare them to a particular Lacta flavour, before using the wall-to-wall post feature to get the message across.
In just over a month the app generates over 150,000+ fans, with thousands using personalised chocolate wrappers as profile pics.
A few fast answers before you act
What is the Lacta Chocolate Facebook app in one sentence?
It is a simple Facebook app that lets you personalise a Lacta wrapper with a loved one’s name, match them to a flavour, and share it as a wall-to-wall post.
Why does this app spread?
Because the output is personal and visual, the creation flow is fast, and the sharing mechanic is built into the final step.
What are the three success factors highlighted here?
Simplicity, shareability, and a real insight that people actually want to express publicly.
What is the key execution lesson to copy?
Make the “thing people share” the natural end product of the interaction, not an optional add-on after the fact.