Taxis are becoming a great media for unexpected cool advertising. In London, LivingSocial took over an everyday taxi and converted it into a surprising and delightful experience.
The objective was simple, and that was to create buzz around their website livingsocial.com, and at the same time showcase their many great discounts. So when unsuspecting passengers hailed this special taxi and got inside, there were give a choice i.e. carry on to their original destination, or ‘roll the dice’ and go for an exciting experience…