Here is a nice campaign from ERAN, the National Crisis Intervention Hotline (Emotional First Aid by Telephone) in Israel.
To make people aware of their 1201 hotline, agency McCann Erickson contacted the Israel Museum in Jerusalem. At the museum they identified paintings that expressed a deep feeling of distress and then changed its audio guide number to 1201, the same number as from ERAN. Dialing this number would then give the visitors a customized message…
Burgeranch is an Israeli fast food chain that launched a new burger deal called “combina” which basically means “outsmarting the system” with the burger deal and getting a whole lot more food for less money.
So McCann Erickson Israel came up with a pretty unusual kind of engagement campaign for Burgeranch. To launch the burger deal, they based the campaign on the “combina” path. The first part of the official campaign drove users to an online quiz that was impossible to answer correctly, meanwhile, clues were seeded on how to hack the quiz by changing certain details in the URL. Once word spread, the campaign took off and what seemed like a risky campaign strategy turned out to be a big success!
Here is a $500 campaign done by Mccann Erickson Israel for Opticana Eyewear…
