MTV Under the Thumb

The Under The Thumb mobile application is a ground-breaking new interactive platform for MTV that redefines how entertainment is seen and shared by the digital teenagers of Europe in several ways.

When out and about, the best MTV shows both past and present can be streamed onto mobile devices on demand for the first time. When at home, the app becomes a remote control which can be paired with a PC, laptop or connected TV for an immersive dual screen experience. And when you’re feeling social, the app syncs your viewing with friends so you can watch shows and chat together in real time, no matter where you are.

The app was unveiled at the Mobile World Congress in Barcelona and by the end of the conference news of Under The Thumb app had reached over five million tech and TV enthusiasts, generating a download a minute of the app on both iTunes and Google Play stores before MTV’s supporting advertising campaign had even launched.

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