You want a standout Facebook profile, but you do not have Photoshop skills. Schweppes solves it with a Profile App that helps you build a polished new profile design in minutes, using simple templates instead of design tools.
What changed on Facebook that triggered this
Facebook rolled out improvements to the profile experience that made it easier to tell your story and learn about your friends. Creative people quickly started experimenting with the new profile design, turning profiles into personal canvases.
What did Schweppes build
That wave inspired Schweppes to develop the Schweppes Profile App on Facebook. It gave anyone who did not have Photoshop skills, and does not have much time, a way to create a great new profile.
Why this is a smart brand move
It is a clean strategic play because it provides a service that becomes increasingly popular as the trend catches on. Instead of interrupting the behaviour, it helps people participate in it.
A few fast answers before you act
What is the Schweppes Facebook Profile App?
It is a branded Facebook app that helps people create a customised profile look without needing Photoshop or design skills.
Why does this work as content people actually use?
Because the output is identity-based. People are motivated to improve how they present themselves, so a tool that makes it easy gets adoption.
What is the core pattern to copy?
Spot an emerging behaviour, then ship a simple tool that helps people do it better. The brand earns attention by enabling, not interrupting.
What should you measure if you run something similar?
Creations completed, share and usage rate (how many people keep it live), referral loops from friends viewing profiles, and repeat usage over time.