Sprint in USA has created an integrated advertising campaign for the launch of the HTC EVO 4G LTE phone on their network.
To launch EVO in New York City they setup an interactive billboard in Times Square that encouraged its visitors to tweet things they love with #EVOLOVE to @sprint. Then with the help of local experts the billboard re-tweeted locations of where these things of love could be discovered in New York City. 😎
To get into the minds of tourists, Turismo de Portugal decided to fuse the QR Code technology with Portugal’s historical cobblestone tradition. As a result they ended up creating the worlds first QR Code made from Portuguese cobblestones.
The first QR Code was embedded in the city grounds of Lisbon, followed by Barcelona which holds the distinction of being the world’s most visited city. The resounding success of the campaign has led to plans of similar QR Codes being embedded in cities like Berlin, Paris, Tokyo, New York, Viena, Goa, Lima, Oslo…
Not too long ago, talent determined greatness. Today, talent is a given, but training is what separates the exceptional from the merely promising. So to help athletes everywhere reach their true potential through better training, Nike along with ad agency R/GA New York created an immersive digital experience for the SPARQ program (Speed, Power, Agility, Reaction, and Quickness). Athletes could now follow the same training regimens as professional athletes through detailed, customized video demonstrations delivered via iPods or handheld video players that made it accessible anywhere. The SPARQ website also let athletes set goals, track progress, find Nike SPARQ Trainers across the country, get an official SPARQ rating, and purchase gear.
In a market dominated by Google, Bing needed to increase usage and position itself as a modern choice. A younger audience was the key to growing Bing’s market share, so they partnered with Jay-Z for the launch of his book ‘Decoded’.
In a lead up to the official launch, each page of the book was unveiled in a place that was mentioned on that particular page i.e. Gucci jacket, restaurant, hotel pool, pool table, car, bus stop and subway. Bing then tied this with an integrated game where fans had to assemble the book digitally using Bing Search and Maps, while clues to the page locations were released daily using Facebook, Twitter and Radio.
Every year, the Ikea Catalog inspires over 200 million people around the world to create homes they love. For 2013, Ikea is taking the inspiration one step further by bringing technology to their paper catalog and driving a more seamless connection to purchase.
Ikea has worked with ad agency McCann New York to re-imagine their catalog via a special visual recognition app that bring its pages and offerings within to life in the form of inspirational videos, designer stories, ‘x-ray’ vision that peeks inside furniture, and more.
Daffy’s, is a high fashion retail store that opened a new flagship store in Times Square, New York. The challenge they faced was to break through all the clutter in one of the most advertised locations in the country and tell people about their sales of up to 80% off.
So in a lewd throwback to Times Square’s rough-and-tumble days as the global peep show capital, ad agency Devito/Verdi USA with the help of Click 3X, combined the novelty of interactive gadgetry with the power of live performance to create an interactive virtual peep show…
One of the things that all people do during the holidays, besides real shopping, is window shopping. Storefront window displays therefore have a stronger significance during the holiday season. Keeping that in mind eBay has developed a way to make this experience from a passive experience to an interactive and engaging one.
Give-A-Toy Store is a 3D Christmas window installations that has QR code tagged toys evoking passerby’s sensitive and giving side. Scanning the QR codes from inside the eBay app, allows passerby’s to instantly donate that toy on the spot, with the window lighting up and rewarding them for the donation.
The window installation is currently available at Toys for Tots in New York (at 35th and Broadway) and San Francisco (at 117 Post St).
Additionally customers can also customize their own toys on eBay’s Facebook page. For each toy created, eBay will donate $1 (up to $50,000).
ASICS aims to become the number one brand for sports enthusiast in America. While being one of the sponsors at this years ING New York City Marathon, they developed a 60-foot video wall to bring up the level of physical interaction with their brand.
With the help of their agency Vitro the interactive wall was installed at the Columbus Circle subway station. The messaging displayed on the video wall challenged passersby to race against Ryan Hall, U.S marathon runner…
Another great example of a video wall installation is the Adobe Creative Suite CS3 launch at the Virgin Megastore in Union Square, New York.
Newcastle Brown Ale’s Shadow Art has debuted in San Diego’s night life hub, the Gaslamp district, now through the end of September. Using only a single light source and thousands of Newcastle Brown Ale bottle caps, two New York shadow artists have partnered with Newcastle to bring to life a 128 square foot shadow sculpture.
Daffy’s is a fashion retailer from NYC. For their fall fashion launch, they created a street-level event that blended window shopping, a fashion show and an interactive peep show to create live interaction from hundreds of passers by for an entire day and night.
The idea was simple, get a bunch of great looking models ready to try on any items in the new fashion range, then ask the public at street level to text a special number for each model, asking them to try on and then take off a particular item.
Each message was projected onto the store window, allowing everyone in the huge crowd to follow the conversation, while the models themselves, each used a phone to interact with people on the street.
In total, more than 1,500 text messages were received just between 6:00 p.m. and 9:30 p.m. and the “Undressing Room” succeeded in drawing crowds, as the event was suspended twice during the night by New York City police officers because the overflow crowd was blocking pedestrian and vehicular traffic along one of Manhattan’s busiest corridors.
