KPT+CPT Smileball

Since June 2010, I have seen smile detection technology being used in vending machines, banners and Facebook apps to create innovative engagement with the target audience.

Now in this latest example, KPT in Switzerland decided to show that it has the happiest health insurance clients. To help demonstrate that, they created Smileball, a unique pinball machine that was controlled by smiles.

Unlike normal pinball machines where the two paddles are controlled by two buttons that can be found on either side of the pinball machine, the Smileball machine used motion sensing technology to recognize the changes in a persons smile to control the respective paddles.

By playing the game, participants got a chance to win a trip to a comedy show in New York.

An online version is also available here. Get an extra ball every time you share the game on your social profile.

UNIQLO: Lucky Machine

Here is another cool digital campaign from UNIQLO…this time they are promoting the launch of their new UK store via an online pinball machine (built in Papervision) that is socially connected. You start with a single ball, but on connecting with Facebook you get a bonus 3 to help you climb the leader board for a share of thousands in prizes.

UNIQLO are well known for their digital campaigns and this once again hits the mark, providing a seriously simple pinball machine that feels so easy to master that you’ll be there, racking up some great brand engagement time over the campaign!