Just last week I wrote about the Heineken Star Player app that has been designed to let fans interact in real time with the nail biting action of the UEFA Champions League.
To promote the same Star Player app in Italy, Heineken decided to prank a famous sports bar in Milan which had Italian football legends Billy Costacurta and José Altafini giving live commentary on the UEFA Champions League final match. What nobody in the pub knew was that Heineken had hidden cameras everywhere and that they had delayed the match broadcast by two minutes just so that people in the audience could upstage the legends by calling shots before they were even made. 😎