To promote the Opel Movano Van range, McCannLowe created a banner that is both useful and innovative. Working just like websites such as YouSendIt or WeTransfer, the banner allowed users to upload up to 2 GigaBytes of file in the rear of the van and then send it to someone across the web. The recipients would then receive an email to download the file and learn about the Opel Movano.
Simple, practical and spot-on target.
SNS Bank is the first big dutch bank to start offering their customers interest on their normal bank accounts. To promote this new offering, ad agency Bone from The Netherlands created an unique protest.
Everybody could sign up for the protest via their Facebook or Twitter accounts. After which their profile pictures were connected to various live rich media banners that were being run on sites like msn.nl and telegraaf.nl.
Here is a pretty innovative banner ad from AlmapBBDO in Brazil for Gol Airlines. The banner ad challenged people to think about what it would be like to fly on their mobile phone. So users were asked to submit their mobile number into the banner and seconds later they got a live call with flight instructions as the page transformed into a flying game controlled directly from their mobile.
Users would fly the virtual plane across Brazil’s biggest travel website, throwing in a couple of tricks as the latest deals appeared with each destination they flew over. Flying was easy as users touched numbers on the keypad to change directions and activate special manoeuvres. The ad finishes by reminding customers that flying is easier when they check-in via their mobile phone.
Here is the next generation of interactive web banners…Tel Aviv ad agency Shalmor Avnon Amichay/Y&R promoted the new Yellow Pages Augmented Reality location based app by creating a banner that did exactly the same i.e. open your webcam and see the businesses around you…wave your hand to change businesses…click on a business to get to its Yellow Pages’ listing.
Here is a really good banner campaign case study from Uniqlo. This innovative concept and media strategy was launched for the 2009 end of year clearance. The banner campaign was in two parts, a blog / website widget and then the various banners that formed part of a competition.
The widget was embedded into blogs and websites, and when pressed, transformed every image on any website into a Uniqlo Lucky Ticket promoting the sales along with the competition.
The results were amazing! The widget was voluntarily installed on almost 5,000 blogs, generating over 2.8 million banner clicks!!
