Tag: Russia

Make the politicians work

The quality of roads is an eternal problem in Yekaterinburg, the fourth largest city of Russia. A local news website Ura.ru therefore decided to pressure the local politicians to do something about the quality of the roads. So one night with the help of ad agency Voskhod, they drew the faces of the governor, the mayor and the vice-mayor on three potholes in the city center. Next day the news about the caricatures became a sensation and with the intense PR around them the politicians could no longer sit idle…

The Art of Ironing

Earlier this year I had covered a couple of novel approaches to art. Joining that collection is the below video from Philips Russia where they have demonstrated the unique performance of their irons and steamer products by creating famous Dutch paintings on a plain piece of white cloth…

Rehau “Money Rain”

Utility rates for heating and energy keep growing. In turn people in Russia waste huge amounts of money through windows that cause heat loss during the cold Russian winters. Rehau windows however prevents such heat loss and considerably saves expenses for heating. So ad agency Voskhod decided to demonstrate how people waste money, by literally throwing it out of their low-quality windows.

The promotion generated public excitement. More than 200 media channels covered the story, including the most popular TV channels, broadcasting stations, newspapers and web-sites. Throwing out 240,000 rubles (US$7000) got Rehau free media that reached over 40 million Russians and their message of “Heatonomy” spread all over the country.