Paintball gun street art

Paintballing meets street art in Mountain Dew Energy’s latest UK campaign. Centered around a Facebook app the campaign aims to find and showcase the brand’s official street artists.

The below campaign video features the Graffiti Kings creating street art using paintballs in London’s graffiti hub, the Leake Street Tunnel. These featured artists i.e. Knoxville and Grohl, were chosen by fans with a teaser campaign.

After viewing the video you are invited to contribute to the street art at www.mountaindewstreetart.co.uk.

Travel back in time with QR codes

QR Codes are now being used to preserve graffiti for posterity by photographing the graffiti before it is removed. After the graffiti has been cleaned off by the local authorities or building owner, a QR Code is placed in the exact location which leads to the original image of the graffiti. In this way a mobile phone with a QR-Code Reader can be used to travel back in time.