Unilever together with Sapient Nitro launched a first of it’s kind ice machine that actually responds to smiles and rewards happy people with an ice cream! 😎
Tag: Sapient Nitro
There’s more to life than a Volvo
Volvo is aiming to move away from its perception as a cold Swedish marque, more famous for just being safe, with an emotion-led brand campaign.
A global campaign, by incumbent ad agency Sapient Nitro, focuses on making Volvo a more ‘modern, innovative and engaging’ brand. The activity is built around the line, ‘There’s more to life than a Volvo’.
Copy for the print ad reads: ‘There’s more to life than a Volvo. There’s running off for a weekend, with no phone reception. Running into an old friend and rolling back the years. Running into your ex and running right past. […] And there’s not running into the car ahead of you, in your XC60. That’s why you drive one.’
In Germany  we see a very unique 3D projection taking place to drive home the ‘There’s more to life than a Volvo’.
The 3D projection video you are about to see has been done in Frankfurt and produced by NuFormer in co-orporation with Saatchi & Saatchi.