To reach designers with a passion for typography, Jung von Matt/Alster created a font of their own. Dubbed the “Troja Script”, the font showed a recruitment ad instead of the usual font preview.
After being uploaded to various free font websites, the font generated 14,000 downloads and 23 applications for the open position at the agency.
This is the very first Cannes entry for TwentyThree, a new advertising agency from Tel-Aviv that became famous by hijacking Alex Bogusky’ Facebook page and then posting a ransom video requiring him to buy 1% of their agency!
With having got some pretty serious free publicity the world over, they have now entered this case study into the 2010 Cannes Festival.
