The Live Tile Experiment

Microsoft has been heavily advertising the new Windows 8, Surface RT and Windows Phone 8 along with their respective features. In Norway, Microsoft partnered with Norwegian electro rock band ‘Datarock’ to bring the experience of its Windows 8 and Windows Phone 8 Live Tile functionality to the unsuspecting residents of downtown Oslo. The result was an evening to remember…

Carlsberg “Bikers in Cinema”

Carlsberg beer stands for tradition, quality, great taste…and making the right choices. To reinforce this in the minds of the people in Belgium, ad agency Duval Guillaume Modem proposed an experiment.

In Kinepolis a Belgian cinema, some innocent couples were made to sit amongst a theatre full of not so friendly bikers. Their reactions were recorded and made into the below viral video…